We had an interesting interlude at the Marks & Spencer Archive today.
The Archive is in a modern sculptural building nestled in between the red brick residential streets around Leeds University. Inside, we were given a tour explaining the humble beginnings of Mr. Marks selling his wares out of woven baskets and his eventual partnership with Mr. Spencer who gave him £5 to kick start the business!
It was great to see how the merchandise changed from the 1880's to now but most fascinating was how the M&S ethos and marketing strategies have evolved in order to reach different social classes of customer.
There was definite agreement from the group that M&S is 'posh' and it would be good to use the visit as the basis for some future discussions.
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